I don't know if this qualifies as any special insight. I'm sure others have seen this as well. But i was realizing the other night that, at least since 1968, Republicans have run the same campaign when it comes to presidential elections. And you'd think that after 40 years, Democrats would wise up.
The campaign message is simple. "My opponent is a pussy." The facts, the policies, the image of the US in the world, the economy, none of that matters. Once a significant enough portion of the electorate has absorbed that message, Republicans win.
Republicans lost in 1976 simply because Nixon had tarnished the brand so deeply. Even with that,
the election was quite close. Bill Clinton won in 1992 and again in 1996 because, well, having George H. W. Bush and Bob Dole calling you a pussy just doesn't resonate. But for the most part, that's been the campaign strategy, and it's worked extremely well.
John McCain and his surrogates have just spent the best part of the past month calling Barack Obama a pussy. And if the Obama campaign's response to that is
going to be this, well, he's not going to do much to change people's minds. It's not about running an campaign "to be proud of," it's about winning the election. I'd rather have President-elect Obama wake up on November 5th and say, "well, maybe the campaign wasn't our proudest moment as a nation, given all the nasty things we've said about each other, but i'm ready to lead the country in a new direction," than have former candidate Obama giving his concession speech and thanking his volunteers for participating in a campaign they could be proud of. Seems to me i've seen enough of that the past few election cycles.
Labels: 2008 elections, Barack Obama, John McCain
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