Smarter?
Seen the new IBM "Smarter" commercials yet? Notice anything unusual about them? especially prominent in the Smarter Electrical Grid commercial, i thought. Check it out*, and see if you catch what i'm seeing. Feel free to talk about it in the comments.
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* The website is in the UK, but the commercials are airing during the NFL playoffs, at least.
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* The website is in the UK, but the commercials are airing during the NFL playoffs, at least.
Labels: Commercials, social commentary
Since 1949, Durhamites have slept soundly, secure in the knowledge that, in our town, erection can be depended upon. Now, thanks to the power of the internets, we can spread that security all over the world.
7 Comments:
Some of the things I notice are that in the Grand New IBM Future:
1. the upper and lower frame will be bigger.
2. Everyone will live in Gotham city at night.
3. Everything will be divided into rectangles.
4. Big brother will know whether you are at home or not.
5. Supply will be coordinated with demand (Isn't that a planned economy?)
6.All power is electrical.
By
Anonymous, at 4:29 PM
Not what jumped out at me. (Some people would say that the making supply equal demand is the market's best function. I dunno.)
Hint - listen to the voices, not the words.
By
Barry, at 4:42 PM
Is it that, despite the visual diversity, the culture is homogenized?
Despite the apparently wide swath of ethnicities, all of them seem to have somewhat muddled, northern-U.S. accents.
(Remember, despite the 'global attitude,' IBM is still a company based in Westchester.)
By
Dan S., at 5:09 PM
I got nothing.
By
Marsosudiro, at 8:59 PM
I give up. I do, however, appreciate the Keith Haring influence in the graphic tagline.
By
KeepDurhamDifferent!, at 10:53 PM
Dan's the closest. It's not that the accents are homogenized. They're not. There's New England, New York, Philadelphia, Western Europe, India, California, in fact, lots of different places.
But none from the American South.
Coming out of a couple of decades in which the American South has tended to dominate US culture, i found that noteworthy.
Not yet ready to comment on what it signifies, but it's definitely a sign of something.
By
Barry, at 11:45 PM
Grid Losses of 50%! Er...no.
Transmission and distribution losses are related to how heavily the system is loaded. U.S.-wide transmission and distribution losses were about 5% in 1970, and grew to 9.5% in 2001, due to heavier utilization and more frequent congestion.
That's what jumped out at me.
Not saying it's not a problem worth working on but let's use the actual numbers.
By
Unknown, at 11:41 AM
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