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Monday, January 12, 2009

Smarter?

Seen the new IBM "Smarter" commercials yet? Notice anything unusual about them? especially prominent in the Smarter Electrical Grid commercial, i thought. Check it out*, and see if you catch what i'm seeing. Feel free to talk about it in the comments.

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* The website is in the UK, but the commercials are airing during the NFL playoffs, at least.

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7 Comments:

  • Some of the things I notice are that in the Grand New IBM Future:
    1. the upper and lower frame will be bigger.
    2. Everyone will live in Gotham city at night.
    3. Everything will be divided into rectangles.
    4. Big brother will know whether you are at home or not.
    5. Supply will be coordinated with demand (Isn't that a planned economy?)
    6.All power is electrical.

    By Blogger Jessica T., at 4:29 PM  

  • Not what jumped out at me. (Some people would say that the making supply equal demand is the market's best function. I dunno.)

    Hint - listen to the voices, not the words.

    By Blogger Barry, at 4:42 PM  

  • Is it that, despite the visual diversity, the culture is homogenized?

    Despite the apparently wide swath of ethnicities, all of them seem to have somewhat muddled, northern-U.S. accents.

    (Remember, despite the 'global attitude,' IBM is still a company based in Westchester.)

    By Blogger Dan S., at 5:09 PM  

  • I got nothing.

    By Blogger Marsosudiro, at 8:59 PM  

  • I give up. I do, however, appreciate the Keith Haring influence in the graphic tagline.

    By Blogger KeepDurhamDifferent!, at 10:53 PM  

  • Dan's the closest. It's not that the accents are homogenized. They're not. There's New England, New York, Philadelphia, Western Europe, India, California, in fact, lots of different places.

    But none from the American South.

    Coming out of a couple of decades in which the American South has tended to dominate US culture, i found that noteworthy.

    Not yet ready to comment on what it signifies, but it's definitely a sign of something.

    By Blogger Barry, at 11:45 PM  

  • Grid Losses of 50%! Er...no.

    Transmission and distribution losses are related to how heavily the system is loaded. U.S.-wide transmission and distribution losses were about 5% in 1970, and grew to 9.5% in 2001, due to heavier utilization and more frequent congestion.

    That's what jumped out at me.

    Not saying it's not a problem worth working on but let's use the actual numbers.

    By Blogger NCReader, at 11:41 AM  

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