Bad logo update
I posted last week about the logo for the 2012 London Olympics, which is generating some controversy, mostly due to its complete suckitude.
It's picked up a supporter in Jacques Rogge, who, as the President of the International Olympic Committee (has Avery Brundage really been dead for more than 30 years?) could hardly be expected to criticize this monstrosity.
Holy fuck, he's right. It does say 2012.
I can honestly say, after 45 minutes of looking at that thing last week, it never once occured to me
that's what the logo meant.
It's picked up a supporter in Jacques Rogge, who, as the President of the International Olympic Committee (has Avery Brundage really been dead for more than 30 years?) could hardly be expected to criticize this monstrosity.
"I took a little mental effort to read the numbers, which I think is a good thing," Rogge said. "It appealed to me but I can understand why other people don't like it.
Holy fuck, he's right. It does say 2012.
I can honestly say, after 45 minutes of looking at that thing last week, it never once occured to me
that's what the logo meant.
Labels: bad logos
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2 Comments:
Matt Lauer impressed everyone on The Today Show last week by pointing out the stylized 2012. But I still think it looks like Lisa Simpson doing a Monica Lewinsky impression.
By
Anonymous, at 2:48 PM
readers of the Guardian had a pretty good time with the Olympic logo this week.
By
Barry, at 2:57 PM
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