Dependable Erection

Monday, November 05, 2007

Feel the awesome power of the blogosphere

NBC-17 sends an email:
Hello Friends and Family!

We are experimenting with the power of email and need your help!

NBC 17 is home to the fastest growing newscast in the Triangle...NBC 17 News at 7pm!

This full hour of local news is dedicated to being “Accurate, Balanced and To the Point.”

We are conducting an experiment to see how many people we can have watch NBC 17 News at 7pm on one night: this Wednesday, November 7th.

Will you please help us? It’s easy...

1. Watch NBC 17 this Wednesday, November 7th, at 7:00pm (plus check out our newest feature - Pintsized Pigskin – the Triangle’s tiniest football warriors with the largest hearts of any athletes you’ll ever see!)

2. Forward this message to 10 of your local friends and family asking them to do the same.

In addition, if you have the time, we’d love to hear your comments about the newscast. Please send your review to

Ashley Sue

emphasis mine.

for the less media savvy among you, November is what's known as "Sweeps Month" in the TV biz. It's one of three months during the year (February and May being the others) in which Nielsen ratings are used to set advertising rates for the rest of the year. High Nielsen ratings during Sweeps months mean higher revenues for broadcasters throughout the rest of the year.

Uhh, Ashley Sue and NBC-17? Do you really want to recruit cynical, snarky, no-account fourth rate bloggers like me to be your ratings shill?

I didn't think so.



  • Had I gotten such a message at work, I'd report the sender for being in violation of the TOS (Terms Of Service) for most of the ISP's and the like that I'm familiar with. If that were sent out as a regular postal missive, it would also be illegal, as the USPS specifically prohibits chain letters.

    By Blogger Joe, at 8:39 PM  

  • I might tell Ashley Sue that their slogan "Accurate, Balanced and To the Point" gives me enough information to avoid their newscast.

    "Accurate" means they won't bother trying to break any stories. If WRAL and WTVD report it, then it's probably true and safe to report.

    "Balanced" implies a commitment to water down any potentially important but alarming information with comment from someone who disagrees, even when facts overwhelming support the information. In other words, a balanced newscast is going to a conservative one, devoid of probing, intellectual, truth-seeking analysis.

    "To the point" implies, "We ain't got time for probing, intellectual, truth-seeking analysis, and you're too stupid to understand even if we tried! If we can't summarize a story with three bullet points, it ain't to the point!"

    By Blogger toastie, at 9:04 PM  

  • And I'm surprised that Ashley Sue didn't mention that you and your ten referrals will also receive a bountiful supply of "good luck" for generating the spam.

    By Blogger toastie, at 9:06 PM  

  • People get paid to be in focus groups.

    People get paid LOTS to put focus groups together.

    Why should anyone provide them with marketing feedback and viral marketing for free?

    By Anonymous cd, at 10:52 PM  

  • Relative to sports, your news is not balanced! I watched all of last week as football coaches and players from the triangle and other areas were interviewed and their practices previewed. No mention at all of NCCU, which is playing an awesome Labor Day Classic on Sunday--there will be many thousands of people in attendance. NCCU is a LOCAL University with more than 8,000 students and many thousands of alumni and faculty living in the triangle area (unlike many other universities profiled with local connections). Could it be that NCCU was totally ignored because it is an Historically Black University--I would hate to think so; however, what other reason could there be. Rose

    By Anonymous Rose Vaughan, at 1:08 PM  

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